
Project details
In healthcare, trust begins before the first visit, with how a clinic introduces itself to people. In 2025, we collaborated with Tadawi Clinic in Cairo on logo and visual identity design, creating a brand character that reflects the medical field while balancing professionalism, clarity, and a welcoming approach. Our work extended to establishing the clinic's social media pages, developing and executing marketing plans, and handling photography, visual content, and creative production, with particular attention to how the clinic and its services are presented to the public. Our goal was to create a consistent presence that makes Tadawi easier to recognize and communicates its message in a professional, human-centered way that respects the relationship between the clinic and its patients.
