
Project details
Great taste brings customers back, but what they see before visiting plays an important role in their decision. In 2022, we collaborated with Abu Arafa Seafood in Giza to design its logo and visual identity. Our work extended to the restaurant's exterior storefront, menus, and packaging designs, creating a consistent visual experience across customer touchpoints. On the marketing side, we established its social media pages, developed and executed marketing plans, and handled photography, visual content, and creative production to showcase its dishes and offerings in a way that reflects the character of the restaurant. Our focus was to ensure every touchpoint spoke the same visual language, from the storefront and menu to the images and content customers encounter before their visit.
