
Project details
Some brands make an impression at the entrance. Others reveal their character in the details. Our collaboration with New Asher, a company specializing in electrical supplies and distribution, began in 2018 with logo and visual identity design, followed by exterior façade design and execution using cladding and acrylic. The work also included designing and printing business cards and company forms, designing, manufacturing, and installing decorative interior signage, creating and supplying the company's annual promotional gifts, and photography and visual content production. From the entrance that welcomes visitors to the materials used in everyday interactions, we helped express a cohesive brand character across different spaces and touchpoints.
