
Project details
A heritage dating back to 1943, reimagined through a visual language for a new generation. Al Khodragy is a natural care brand whose character draws on a long-standing heritage. This history became a source of inspiration for our collaboration in 2025. We designed the logo and visual identity, incorporating an illustrated portrait of Al Khodragy as a distinctive brand element. We then extended the identity into packaging stickers for a range of products, including sidr and different varieties of Moroccan soap. We developed individual color treatments and visual elements for each product while maintaining a consistent identity across the collection. A design approach that respects the brand's heritage while giving it a fresh presence on its products.
