
Project details
For Handa, the story went beyond a logo on a storefront. It was about a brand identity that accompanies every garment into the customer's hands. Our collaboration with Handa, a clothing store in Madinaty, began in 2022 with logo and visual identity design, along with packaging design and the brand's profile. We also designed and executed the storefront using illuminated acrylic signage, and supplied a range of printed materials, including business cards, promotional flyers, plastic shopping bags, satin clothing labels, and product tags. Our involvement extended to supporting digital marketing activities and contributing to website designs, helping the brand maintain its presence across digital channels. What made this project distinctive was how the identity extended beyond the store itself, appearing in the small details customers see and touch, from the product tag to the shopping bag they carry away.
